Bumble & Goose · Corporate Gifting
Automotive & Dealer Gifting
Every touchpoint, elevated.
Every visit to a dealership is a moment your brand could be remembered for. A well-timed gift —
at a launch, a handover, a service visit or a loyal customer’s anniversary — turns a routine
interaction into something worth talking about. We create branded biscuits, brownies and mini cakes for prestige dealerships, manufacturer teams and motorsport partners, handmade in our bakehouse and delivered on a schedule that suits your showroom.
Why Brownies, Not Flowers
A more memorable way to say congratulations
Whilst flowers are great, sometimes there are better options that will drive some ROI. How often do clients take photos of flowers and tag the brand?
…but they will talk about the luxury branded box of brownies and delicious cookies to their friends and colleagues.
Lasts, doesn’t wilt
Two-week shelf life on biscuits, five days on mini cakes and brownies — still good after the customer’s first week with the car.
Branded, not generic
Your logo, colours and model imagery on every item — a florist’s bouquet can’t do that.
Shareable
Easily split between the customer, their family, and the person who came along for the handover.
Featured in campaigns for
Aston Martin Aramco Formula One Team · Porsche · Rolls-Royce · Lexus · MINI · Urban Automotive
Stage 01 / Launch Events
Make the announcement memorable
New model launches and showroom events are built for a moment of excitement, and a branded biscuit in a guest’s hand keeps that moment going long after they’ve left. Personalise with team colours, car imagery or event branding, right down to a specific driver name and number.
Also available for launch events: mixed brownie boxes and individually wrapped
brownie bites, ideal for larger showroom gatherings where guests are moving through.
Stage 02 / Vehicle Handover
Turn collection day into an occasion
The moment a customer collects their keys is the most emotional touchpoint in the entire journey.
A handover box, personalised to the model and your dealership, marks the occasion properly and gives the customer something worth photographing — boxed in a 6 or 10 biscuit format, mixing model imagery, dealership branding and a QR code linking to a welcome video, service
booking or review page.
from £15.95 / gift box · £1.95 / biscuit
Say thank you, properly
A short “thank you for choosing us” message, printed directly onto a biscuit or included as a
card in the box, turns the handover from a transaction into a relationship. It costs a customer
nothing to notice, but it’s the kind of detail that gets photographed, shared, and mentioned in
the review you’ll ask for a few weeks later.
A biscuit that starts a conversation
A QR code biscuit moves a customer from a physical moment into a digital one — a landing
page matching the exact model and spec, a review request, a service booking page or a loyalty
sign-up. Read more about
how QR code biscuits work →
Stage 03 / Service & Warranty
Stay present at the everyday moments
Most contact with a dealership happens long after the sale, at routine services and warranty
visits. A small branded surprise treat at collection turns a routine visit into a positive moment, and its more than ‘just a biscuit’… It’s marketing gold. It’s delicious way to say “Thanks for choosing us…”
Review links –
Add a QR code on the rear of the packaging which works as a natural, low-pressure way to ask for a Google review while the service experience is still fresh.
The message on the sticker or the card matters as much as the biscuit itself. “Thank you for
choosing us” reads very differently the third time a customer hears it than the first — so we
often vary the wording by visit: a welcome message at launch, a congratulations at handover, and a simple thank you at each service, so it never feels like a copy-pasted line. Low price entry point starts with our 5.5cm branded biscuit, but we also have printed gift boxed options too.
New to QR biscuits? Trial 50 branded QR biscuits for £100 (plus delivery)
— a simple way to test the format at one site before rolling out further.
Ask about the trial pack →
Stage 04 / Loyalty
Recognise the moments that build loyalty
A personalised mini cake or a boxed brownie by post marks the milestones that keep customers
coming back: a service anniversary, a repeat purchase, a staff recognition moment. Individually
boxed for safe courier delivery, so they travel as easily as they’re handed over in person.
from £4.00 / mini cake · from £3.50 / brownie box
Every Day / Showroom & Reception
Small details, constant presence
Branded biscuits on reception, in hospitality suites or offered after a test drive keep your
identity visible without saying a word. Available in three sizes across round, square and
rectangle formats, finished exactly to your brand, and holding a two-week shelf life so reception
stock stays fresh without constant reordering.
We deliver UK-wide, across Ireland and into Europe — whether it’s one showroom or a network
of dealerships, gifting can be coordinated from a single order.
Try it risk-free
New to branded biscuits? Trial fifty QR code biscuits for one hundred pounds — a low
commitment way to test the impact on reviews, landing page visits or handover engagement before
rolling out further.
FAQ
Dealer gifting, answered
What does a branded biscuit programme cost for a dealership?
Individual branded biscuits start from around £2.00, with handover gift boxes from £15.95
and personalised mini cakes from £4.00. Pricing depends on size, format and finish — see our
New Car Gifts range for current prices.
Can we trial the format before committing to a rollout?
Yes. We offer a trial pack of 50 branded QR code biscuits for £100 (plus delivery), designed
to let a single site test the impact on reviews, landing page visits or handover engagement
before expanding to a full network.
How does the QR code work on a handover or service biscuit?
Each biscuit can carry a scannable QR code linking to a landing page matched to the exact model
and spec, a welcome video, a service booking page or a review request. Codes can be generated
in-house or supplied by the dealership. Full details are on our
QR Code Biscuits page.
Where do you deliver, and can you supply a network of dealerships?
We deliver UK-wide, across Ireland and into Europe. Whether it’s a single showroom or a
multi-site dealer network, gifting can be coordinated centrally from one order.
How long do the biscuits and mini cakes stay fresh?
Biscuits are individually wrapped and hold a two-week shelf life, so reception and showroom stock
stays fresh without constant reordering. Mini cakes are individually boxed and hold a five-day
shelf life, making them suitable for posting to customers for loyalty and anniversary moments.
Why give brownies instead of flowers with a new car?
Flowers wilt within a week and carry no branding once they’re gone. Luxury branded brownies and
biscuits last longer (up to two weeks for biscuits, five days for brownies and mini cakes),
photograph well next to the car, can be shared with family, and keep your dealership’s logo and
colours in front of the customer for the whole time they last.
Can gifting be personalised to a specific model, driver or dealership?
Yes. Biscuits can be finished with dealership branding, model imagery, team colours, and even
individual driver names and race numbers, as demonstrated in our work with the Aston Martin
Aramco Formula One Team.
Related guides
QR Code Biscuits ·
What Is Edible Marketing? ·
Edible Marketing Examples ·
Edible Marketing Strategy
